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Who Says You Can’t Do Lead Gen On Facebook Messenger?
My wife woke up a couple mornings ago and found this email notice alerting her to a new message waiting for her in Messenger. I’ve blocked the name for privacy reasons … suffice to say it’s a complete...
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In Content Marketing, It’s OK To Repeat Yourself
My wife texted me earlier this week with a question: Had she ever answered a question about the best time to sell your home in her weekly video series, Ask the REALTOR. This is a pretty common topic...
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In Praise of Great Domains and the Wayback Machine
Our new real estate web site. If you’re in a real estate, as my wife and I are, you can’t do much better than getting a domain name that looks like [yourcity]homes.com. In my experience, that’s a very...
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Why We Stopped Advertising on Google & Zillow
My wife had her best year ever as a real estate agent in 2018. Most transactions completed. Most dollar value sold. Most commission income. It was a great year by almost all of the metrics that a real...
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Facebook Ads Just Got A Lot Harder for Real Estate Agents
The day of reckoning has arrived. Facebook has taken away several ad targeting options from anyone doing housing-related ads, like targeting a specific city or ZIP code (among others detailed below)....
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Longform Content on Social Media: A Great Way to Capture Attention
I don’t know if it’s a trend (yet), but I’m seeing a lot more of what I’ll call “longform content” across social media platforms. And it seems like a great way to earn attention as someone’s scrolling...
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